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     OBPPC

Here you can find tips to leverage Returnables while building your OBPPC as well as examples across markets


What are the key benefits of incorporating returnables to your OBPPC?

Returnables are core to 2 main strategic intents: affordability and premiumization. Despite being diametrically opposed in the consumer segmentation spectrum, Returnables can be a tactic fit for both.



What should be the strategic roadmap to incorporate returnables to your OBPPC?

There are 3 CLEAR STEPS that can make Returnables a sustainable portfolio approach to each market. It all depends on its growth stages/maturity level as we discussed on the where to play session .



Market examples & toolkits by market stage

Please click on each card to see more information


SRI LANKA
General Trade & MT
Comprehensive OBPPC with Strong Presence of SS 175ml, 300ml and successful MS 750ml Returnable Glass Launch

AUSTRIA
At home channel
Refillable portfolio coming on top to the existing range as a comprehensive pack line-up across multiple roles, Frequency, Upsize and Upscale .1L RGB, 400ml RGB

SOUTH AFRICA
All channels
Leverage SSD to Build Entry with 300ml RGB and Frequency with 2L REF PET Category Expansion In Long Life Juice Immediate Consumption & Multi Serve

GERMANY
OFF-PREMISE RGB
Leverage Multiserve glass at retailers to activate strategy on sustainability and premiumization . File includes recent OBPPC structure for SSD and Water categories.